Vanguard Making Use of Old Content
on Oct 12, 2011
This is outstanding:
Vanguard references an article it first published in 2009.
The reason? Vanguard re-used a solid piece of content it initially produced almost two years ago.
In the constant battle to create more and more new content, firms too often forget that they’ve produced tons of great material in the past. Most of it is buried, never to see the light of day. Often this is because firms simply don’t have good organizational memory on what they’ve previously created.
But there is definitely ongoing value in certain less-than-new pieces. It’s good for clients and easy for the firm. Nice job here by Vanguard.