Who Says You Can’t Talk Product in Social Media?
“Anything but product.”
That’s what a client said to us recently as we worked through content options for social media. It’s a point we hear regularly and one that the industry seems to generally believe in, either because of regulatory concerns or because of the potential perception of “pushing product”.
Then there’s this:
A BlackRock Tweet from June 3, 2012.
That was followed by another Tweet on June 10th highlighting BlackRock’s Global Dividend Income Fund. And, in fact, the June 3rd Tweet wasn’t even the first. BlackRock specifically mentioned its LifePath Portfolios back on May 28th.
At the very least, this challenges the widely-held notion that product-specific promotion is an absolute social media no-no. It will be interesting to see if this type of content becomes more common moving forward.