2014: A Year of Blogs (Part V)
on Jan 30, 2015
We’re highlighting lessons from evaluating 1,500 blog posts in 2014. Part V is counterintuitive, a big detour from the status quo and from part IV, part III, part II and part I.
Push a product a little, not too much or too frequently. BlackRock and WisdomTree (two ETF sponsors) do this effectively. This is a helpful tactic to simplify connecting investment ideas/themes to making investments. In this post, the author references a BlackRock investment product by the 5th product (notice the nuance; a fund like…). Many compliance teams will deter blog authors from this effort, yet we believe that’s a mistake.
