Vanguard & Twitter
on Jun 16, 2011
I decided to look through the 835 folks Vanguard follows (follow the link and you can too) on twitter. Why? Besides having a bit of evening time and a lot of curiosity, I wanted to understand how Vanguard participates in social media.
Here are five typical accounts Vanguard follows:
- YoungMoney – magazine targeted to financial & business matters of young Americans
- LipperLeaders – mutual fund industry research pioneer
- IRSnews – yes, that Internal Revenue Service
- BrandRyantInsure – a Virginia-based insurance agent
- RedCross – the Red Cross
This says that Vanguard is (a) engaged in social media, (b) interested in other opinions and thoughts, & (c) charitable. Also, none of these accounts have fewer than 691 followers themselves; so there’s a good opportunity to hear from their followers via retweeting.
We’re not advocating that all firms need to use social media. But if you do consider it, examining Vanguard’s usage and engagement is a good, early step.