Marketing Munis
on Jun 28, 2012
While reading about the Supreme Court’s decision, Google served this ad (see below) on The New York Times Web site. The landing page provides an introduction to DWS municipal bond funds along with a video.
Two positives about the video:
- Freshness – The expert cites Stockton, CA as a source of concern. Stockton declared bankruptcy less than two days ago.
- Q & A Format – Two people on camera is four-times more interesting than one person. And the questions are pretty interesting.
