Anecdotal Finding on FA Research…

Anecdotal Finding on FA Research…

This summer we’ve been fortunate to work on multiple projects involving direct FA research. We’re completing most of this research with telephone calls of 10 – 30 minutes and found one unexpected pattern.

FAs from the Mountain West seem to respond to our requests more frequently than FAs from other parts of the US. As a matter of fact, it seems like this strange quadrilateral  is the most fertile territory for short conversations.

 

US MAP with area where FAs are willing to discuss the business

US MAP with area where FAs are willing to discuss the business