Sales & the blog
on Feb 08, 2011
Earlier this week, we tweeted a well written piece on sales people and blogs. The author argues that sales people should not be forced to blog professionally. He gives a few reasons, two strong ones include:
- Blogging is effective for reaching a large audience with the same message; perfect for the Marketing team.
- Sales people can use the time more efficiently – either focusing on specifics with clients or listening for needs via social media.
By and large, we agree.
In numerous organizations we’ve seen, sales people already feel (perception being reality) there are too many non-client obligations. Adding a required blog post periodically adds to that perception and is unlikely to drive flows and client loyalty.