Scan, not reading…
on May 26, 2011
Most people do not read a Web site like they read a newspaper, book, or magazine. That’s well covered ground. In some recent client discussions, we reintroduced the topic and had great conversations.
I thought to share a great image of how typical users traverse a Web site (from www.netbulge.com). Notice how users begin in the middle, work to the left and around to the right. Far too many sites use that prime middle-center location for stock imagery (e.g., building, skyline at night, four people huddled around two screens, etc.) instead of conveying the value their firm provides to their target clients.
