Author: Anu Heda

Best Blogs of the Week

Last week’s best blogs include a first-timer, The Hartford.

  1. American Century – Wondering just how to further analyze TIPS beyond the recent negative news coverage?  I was and this long-format post provided a clear examination of the current situation and a reasonable evaluation method.  I could see many FAs re-purposing sections of this post.
  2. Russell – This is  a clear articulation for advisors evaluating client portfolio tools.
  3. The Hartford – Not FA related at all, but helpful common sense nonetheless.  As Memorial Day kicked off “driving season,” they remind drivers on a way to be safe and thrify: tire pressure.

Best Blogs of the Week

This week’s best blogs includes one slightly older post.  It just didn’t make the cut last week but still remained interesting.

  1. Virtus – Great blog title – Six Charts that Matter – who doesn’t have time for six charts?  Further who’s not curious to see if you agree/disagree with Joe here.
  2. Franklin Templeton – This post provides a brief and digestible synopsis of Abu Dhabi; way better than wikipedia.
  3. Vanguard – While it seems strange to a 529 dayh (is April 1st, “401k day”) last week, this is a great post on how and why 529 accounts matter.

Get Clients into Your Hedge Fund

Raising money is difficult.  When you’re a small, new, or niche hedge fund it can be extraordinarily difficult.

As we continue to meet with hedge fund managers looking to grow, there are four ways to better market yourself and your fund (assuming you’re seeing as many prospects as humanly possible).

  1. Buy Pedigree BaupostBridgewaterJPMorgan.  Can you bring on a junior investment person from a top-tier firm?  If you can, many more doors will open and experienced investors will be interested to see if they can catch lightning in a bottle.
  2. Discount – Can you provide your strategy at a markedly lower cost than the competition?  With hedge funds, you don’t have to have a singular price and your clients won’t know the price other clients are paying. Instead of 2/20, can you offer 1.5/5?
  3. Unequaled Service – Most fund managers dislike the client engagement component.  Can you provide a weekly newsletter and a regular monthly conference call?  Many investors may not take advantage, but they will value those service features.
  4. Professional Presentation – Can you design the prospect experience to feel professional?  From “dot com” e-mail addresses, a functioning Web site, not-free business cards,  to pitch books and 1 pagers – invest the money and time to look credible.

On the latter topic, we’ve written extensively on how-to improve your materials: here and here.

Scan, not reading…

Most people do not read a Web site like they read a newspaper, book, or magazine.  That’s well covered ground.  In some recent client discussions, we reintroduced the topic and had great conversations.

I thought to share a great image of how typical users traverse a Web site (from www.netbulge.com).  Notice how users begin in the middle, work to the left and around to the right.  Far too many sites use that prime middle-center location for stock imagery (e.g., building, skyline at night, four people huddled around two screens, etc.) instead of conveying the value their firm provides to their target clients.

What Do You Say About Risk?

In our consulting work, we meet marketing executives wanting to extol their firm’s risk management practices.  Risk management poses a specific problem.  Stay to high-level and it sounds like you don’t manage risk.  Discuss procedures and controls and risk losing your audience.

Below is copy taken directly from three industry leading firms: Western Asset, Janus, and Dodge & Cox.  Great firms struggle to convey a straightforward process.  Many firms – BlackRock, MFS, PIMCO, Pyramis, & Vanguard – don’t emphasize the topic on their public Web sites.  Any of the below copy strike a chord with you?

We’re curious what you think should be conveyed when discussing risk management.  Send us an e-mail or message via Twitter.  I pasted all that copy into a word cloud software to see what words are most common: risk management is often described with the words “investment” and “team” (note: I excluded “risk” and “management.”)

Western Asset

Western Asset has a dedicated risk management team that oversees risk management and incorporates it into the investment process. While this team is integrated into the portfolio management unit, it has a separate and independent reporting structure. Western’s risk management team combines the best of the Firm’s technology and experience to develop useful risk management tools and procedures. These tools and procedures provide daily analysis for both the Investment Team and the Analytics/Risk Management Department, ensuring the integration of professional risk management practices into the investment process.

Janus

The Janus Risk Management team, headed by Dan Scherman, serves as a resource for portfolio management to assure that every portfolio maintains the appropriate level of risk given its performance objective. Additionally, the team helps to assure that risks taken are associated with intended bets.

Tools used to monitor risk include:

  • Tracking error decomposition, characteristics, concentration, Janus ratings, under-weights/over-weights
  • SPAR returns-based style analysis
  • Performance attribution (Factset, BARRA, Wilshire)
  • Index and competitor analysis, as necessary

Dodge & Cox

From the earliest days, Dodge & Cox’s investment approach has stressed evaluation of risk relative to opportunity. A strict price discipline — steering clear of popular choices that come at a price premium we would rather not pay — is critical to achieving our investment objectives. Low valuation investments, for example, typically reflect low investor expectations that may serve as a buffer against the risk of significant price decline; these low expectations may also create greater potential for capital appreciation should investor pessimism turn out to be unwarranted or short-lived. At all times, our ongoing search for superior relative value is guided by a rigorous research process that seeks to differentiate the short-term concerns that may be temporarily depressing an investment from the intractable, long-term problems that could doom it.