Oh, what a game Sunday night. We needed a day to recover from that last playcall.
Only one post this week (from WisdomTree) that is a proto-typical Q&A that includes straightforward, cogent investment direction (at an asset class level)
We’re highlighting lessons from evaluating 1,500 blog posts in 2014. Part V is counterintuitive, a big detour from the status quo and from part IV, part III, part II and part I.
We’re highlighting lessons from evaluating 1,500 blog posts in 2014. Part IV is a slight departure from part III, part II and part I. The previous three posts discuss improving the actual content.
We’re highlighting lessons from evaluating 1,500 blog posts in 2014. Part III builds from part II and part I. Industry blogs have come a long way from 2011 when there were 3 – 4 nascent blogs. In that time, the firms with the best blogs provide a point of view. No longer should any firms rely on providing a market summary or recapping the week’s top financial news. This institutional Vanguard post clarifies their perspective on smart beta (basically no bueno). The Russell post below ends with a bottom line that addresses FA’s thoughts/concerns over municipal bonds. The bottom line is direct without being condescending.
We’re highlighting lessons from evaluating 1,500 blog posts in 2014. Part II builds from part I: get the basics right. Equally obvious and still ignored, the second best practice is get to the point quickly. Every potential reader begins by assessing the post’s potential value through the title and first sentence. If the topic is clear and pertinent, potential becomes realized and firms can build towards their blogging goal: build awareness. Putnam excels here with this post. The title pulls in FAs by addressing a typical concerns: downside due to sudden market changes. Then the post’s first sentence relates to a highly recent issue (mid-December volatility). The title along with the first sentence are strong and will draw many visitors to read the post completely.
