The Rarely-Seen Mano-a-Mano Marketing
Check out the banner and whitepaper from Janus, which is smack in the middle of its landing page for Institutional Investors:
The hook is clear: with equities, it’s Janus v. Gross.
The asset management industry almost always takes a live-and-let-live approach to marketing. Certainly there are competing ideas and products, but not often is that competition made so specific in public, especially in print. Count me as a fan of the bold (and certainly smartly-opportunistic) positioning by Janus here.