BlackRock

Improve Your Blog (5 of 5)

Titles sell blog posts. I’m impressed with how blog post titles have been improving in our industry. The most valuable blogs – ones that keep readers coming back frequently – include a good mix of titles.

Oversubscribed advisors, institutional investors and consultants appreciate titles such as:

  1. 3 Reasons to Consider Frontier Markets
  2. Tax predictions are hard – especially about the future…

Improve your blog with titles that (a) are short and (b)  provide incentive to read.

The first four installments in this series covered:

  1. Injecting personality
  2. Frequency
  3. Adding graphics
  4. Q&A

Best Blogs of the Week

So are we done with the fiscal cliff? Not totally it seems. But we can expect next week’s news to fill up with debt ceiling discussions. Joy! This week, four interesting posts that are easy to relate with and easy to share with clients.

  • BlackRock – This post provides three upcoming dates related to the fiscal cliff. Probably good for an FA to jot down.
  • Columbia – This post provides an actual stance on expected 2013 US GDP growth and implications from that growth.
  • MFS – Nice anecdote about real estate in London and the personal capital flight from around the world.
  • Russell – My favorite post; the first table shows the folly of prediction.

 

Best Blogs of the Week

Happy new year. The fiscal cliff continues to dominate financial news and industry blogs. The consensus is that the going off the cliff (a) has been averted and (b) only for a short time. So it’ll continue to be news.

This week’s posts (5!) are a great examples for providing helpful materials as advisors reach out to clients to discuss 2013 and beyond.

  • BlackRock – All signs point to exchange-traded products continuing to be top of mind with investors. This post provides  a succinct set of trends.
  • BlackRock (2) – This post provides five investment ideas for 2013. Agree or not, it’s really easy to use as a conversation starter.
  • Oppenheimer – This post is on the longer side, but makes a compelling case for equities.
  • Pioneer – The single, most interesting post related to the fiscal cliff.
  • Wells Fargo – Nothing’s better than well-organized bullets. This post has them.

 

Best Blogs of the Week

We’re providing a bevy of blogs to end 2012.

  • AllianceBernstein – This post provides a few good points in retrospect and learning from 2012.
  • BlackRock – Will interest rates rise in ’13? Read the post.
  • Columbia – This little-too-dense post provides great insight about yield looking forward. It’s easy to understand the author’s point of view and incorporate that into an investment process.
  • Putnam – Everyone knows that social security payments is eating the government. Bob Reynolds posts a succinct article on the topic with hopeful actions.