Nothing New Under the (Visual) Sun?
We recently completed a project on asset managers’ visual branding strategies: the way a firm’s logo, color palette, and imagery tells and reinforces the value proposition (or, in some cases, fails to do so).
Among the firms we focused on were AB and Deutsche Asset and Wealth Management. Why? AB’s massive rebrand from January 2015 represents the type of overhaul we simply don’t often see in the industry. And few firms talk as much and as publicly about their visual brand as Deutsche Bank. … [read more]