Subject What You Mean
We subscribe to numerous hedge fund and asset manager e-newsletters. The typical e-mail subject is something safe , like “Q3 Investment Opportunities.”
Atyant Capital, a hedge fund manager with a gold-focused flagship fund, sent a newsletter recently with a clear subject I thought to share: “Credit Deflation is Prime Driver of Resurrection of Gold Mining Industry”
We subscribe to numerous hedge fund and asset manager newsletters. The typical e-mail subject is something safe like “Q3 Investment Opportunities.”
Atyant Capital, a hedge fund manager with a gold-focused flagship fund, sent a newsletter with a clear subject recently.
“Credit Deflation is Prime Driver of Resurrection of Gold Mining Industry”
I liked the subject for three reasons:
- Reminds the recipient of the fund’s focus (gold).
- Makes a statement, so the reader can agree/disagree. Either way, it’s a good hook to convince the reader to continue.
- Simplifies sharing the idea with colleagues. You could imagine one colleague telling another, “Atyant believes credit deflation is driving gold right now.”
Writing compelling emails is difficult. Subjects are usually the most difficult component. Perhaps working from this example can help.