What to Learn from a Super Bowl Ad
It’s a blogger’s right, no, mandate, to offer a perspective on Super Bowl Monday.
And like millions of other blogs today (I don’t really know if it is millions, or just feels that way), we’re commenting on the advertisements. Or one advertisement.
The “Imported from Detroit” ad for the Chrysler 200 was fantastic. The car was the top search on Google last night and the commercial had 800,000 YouTube views by 10am today. Obviously, the commercial was compelling.
We were struck by the inspiring and emotional message for a down-and-out company in a down-and-out city. It would be difficult (and potentially hazardous) to employ that strategy within financial services. There is one takeaway for our industry. Communicate about the people (in this case the city and employees, not customers), not the products. That’s strong because financial products don’t exist for their own sake, but to solve problems and serve people.