The Directive

A Service to Benchmark and Enhance Your Digital Marketing

Our analytics service improves decision-making, resource allocation, and tactical execution with benchmarks, best practices, and trends specific to asset managers across regions, countries, and audience segments. We enable you to gauge your effectiveness and stay on the leading edge in four areas. For our members, this service frequently costs ($25K for a single region; $45K for global) less than 10% of asset managers’ annual MarTech budget.

Social Media

Assess organic, paid and employee advocacy efforts with 22+ metrics including:

    • Engagements per impression
    • Engagements per employee post
    • CPM / CPC

Web Sites

Compare usage and behavior within the context of leading industry web site strategies with 40+ metrics including:

    • Return visitor rate
    • Average session time
    • Downloads per visit

Webinars

Understand the roles virtual events play and assess your promotion, execution, and measurement efforts with 10+ metrics including:

    • Invitee list size
    • Registrant yields
    • Attendance rate

E-Mail

Assess relative quality, quantity and efficacy in blast, nurture, and drip campaigns across content types with 25+ metrics including:

    • Clickthrough rate
    • Bounce rate
    • Unsubscribe rate
Interested?

Get in touch with us. We look forward to discussing how The Directive can work for you.

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